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Price Indication Directive, Article 2, (a) , Price Indication Directive, Article 2, (b) , Price Indication Directive, Article 4, 1. , Unfair Commercial Practices Directive, Chapter 2, Article 5, 2. , Price Indication Directive, Article 5, 1. , Unfair Commercial Practices Directive, Chapter 2, Article 5, 4.

These guidelines provide traders with information and advices in respect to price indication. The guidelines are created to help understand the main requirements of the applicable consumer rights protection laws. They consist of four main sections: 1) legal framework; 2) main requirements for price indication; 3) requirements for fair commercial practice including creation of special offers and discounts; 4) other requirements. The guidelines, inter alia, explain the notions “selling price” and “unit price” and provide advice on the correct composition of price tags. They also describe and give examples of the correct use of terms widely used in price indication, such as “discount”, “recommended retail price”, “special offer”.

Please note that some of the legal provisions or their numbering cited in the guidelines may have changed!

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